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Digital Marketing Specialist
Ref No.: 18-01746
Location: Wilmington, Delaware
Position Type:Direct Placement
Start Date: 02/14/2018
Title: Digital Marketing Specialist
Location: Wilmington, DE
Length: Permanent
Rate: DOE
Start: ASAP

Job Description/
  • Oversee day-to-day initiatives of paid search channel in collaboration with dedicated search agency, including performance, budgets, creative, testing, bid strategies, and reporting.
  • Execute and manage display media campaigns including tagging and trafficking creative, developing media plans, and reporting.
  • Support cross-channel marketing strategies including but not limited to paid search, display, paid social, direct mail, and affiliate marketing.
  • Interface with multiple vendors and agencies, including but not limited to paid search agency, designers/developers, and technology partners.

  • 2-3 years of digital marketing experience with a focus on PPC search marketing (SEM) and display advertising.
  • Experience working with native platforms (e.g., Google AdWords, Bing Ads), bid management platforms (e.g., DoubleClick Search), and Google Stack (e.g., DoubleClick Campaign Manager, DoubleClick Bid Manager).
  • Proven ability to work directly with agencies/partners in order to provide clear direction and ensure strategic alignment.
  • Google AdWords and Bing Ads certification a plus.
  • Experience in both managing digital media plans and trafficking display ads.
  • Proficient in Excel and Google Analytics.
  • Detail-oriented with excellent organization and project management skills.
  • Ability to coordinate and prioritize tasks for multiple stakeholders and manage deadlines in a fast-paced environment.
  • Strong ability to execute while thinking both strategically and creatively
The successful candidate - personal attributes:
  • Strong interpersonal skills with an ability to work across the organization and with stakeholders
  • Driven and proactive; demonstrates sense of ownership and urgency
  • A desire to be a part of something great, and contribute to its evolution and success
  • Team player, organizationally astute, with high emotional intelligence; able to quickly adapt to a new environment and culture and make an immediate impact
  • Impeccable integrity and ethical standards
  • Sound and mature judgment, around both people and business; acts as a role model; treats people with respect; puts the interests of the organization above self
  • An excellent communicator; self-assured and confident, with the poise to interact and work effectively with staff at all levels of the organization.

If interested and able to interview, please reply back with your most updated resume!