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Traditional/Digital Media Manager
Ref No.: 18-01298
Location: Herndon, Virginia
Position Type:Direct Placement
Start Date: 02/05/2018
Our direct client in Herndon VA is hiring for a Traditional/Digital Media Manager!

Job Title: Traditional/Digital Media Manager
Location: Herndon, VA (FT on site)
Job Type: FT, Permanent, Direct Hire
Salary: Senior, DOE
Start Date: ASAP

The Manager of Digital & Traditional Media is an instrumental role within our clients marketing team and joins the Media team as a digital & traditional media subject matter.

The Manager will work with our client's various external agencies and internal stakeholders to establish an overarching strategy that encompasses brand and lead generation efforts across various mediums and traditional/digital platforms.

  • Develop strategic/creative agency briefs designed to translate strategies into digital and traditional execution
  • Develop key metrics to measure results across individual channel performance and various user journey and media touchpoints
  • Work with agencies, internal teams, and direct partner relationships to lead execution and implementation across all media campaigns
  • Work with analytics/agency team to optimize campaigns
  • Analyze and provide regular reporting on campaign KPIs and optimization plans
  • Work with Media team members to ensure alignment across channels and agencies
  • Collaborates with internal teams in post-campaign analysis and develops recommendations for ongoing/future media buys
  • Develop and deploy iterative testing methodologies to improve campaign performance
  • Be an active participant in Attribution Modeling – lending expertise and ensuring all touch points are accurately tracked and measured
  • A minimum of 5-10 years of hands-on traditional and digital marketing experience, preferably in a B2C organization
  • Previous experience with PPC campaigns, Display Ad Networks, and Ad Exchanges
  • Experience with traditional channels preferred
  • Experience managing a large agency relationship and budget ownership required
  • Leadership in digital strategy and able to present insightful analysis to senior management for complex campaigns.
  • Advanced knowledge of digital advertising and ad serving platforms
  • Experience analyzing data and providing insights preferred
  • Knowledge of web analytics platforms such as Google Analytics and Omniture
  • Budget and reconciliation management experience
If interested, please contact Drew at!