Ref No.: 18-01211
Location: El Segundo, California
Position Type:Contract
Start Date: 02/01/2018
Job Title: Designer
Location: El Segundo, CA
Duration: 1 year contract
  • 50% designer/gif, 50% social (expanding on below)
  • Strong communication skills - be able to attend pitch meetings and talk about their ideas
  • Team is very collaborate, and they want the individuals to create the ideas and then filter through Mark/Chris for final approval
  • Will work with team to develop and present ideas in meetings
  • Can't just be a head-down graphics person
  • Experience with social media campaigns is a must
  • Coming from e-comm is a must, and having experience within the beauty world is a huge plus (L'Oreal, Sephora, Murad, etc -- can swap with anything subscription-based with an e-comm platform)
  • Working on landing pages, display ads, email templates - must have that front-end experience
50% design
  • Need experience with motion design
  • Will be making very simple gifs through AfterEffects
  • Not super detailed, and no live-action
  • Will be part of ideation of gifs, working with a writer and producer, creating the story board, and then going out and and actually creating them
  • Will be working on the social piece, AKA gifs on Instagram and Facebook as noted in the example above
  • Not just creating gifs and leaving them, so they must be able to have experience with conversion (below)
50% ad/social
  • Path to conversion - converting ads to sales
  • Will have various ad units for campaigns under a theme, will have multiple assets to work with, then work on click-ads
  • Creating the gifs and then making sure the user can click through them, get taken to the correct place, and then ideally purchases or clicks into the ads
  • E-comm within social
  • Catch the user and make them feel like they are in the right place after they click
  • Landing pages, email templates, display ads
  • No analytics, have a separate team for this
  • Buzz word: FB canvas ad, Carousel, news feed assets