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Marketing and Communications Analyst
Ref No.: 18-01073
Location: Middletown, Pennsylvania
Position Type:Contract
Start Date: 01/31/2018
My client in Middletown, PA is looking to bring on a Marketing and Communications Analyst!

The Communications Solutions Segment of our Global Client has an opportunity for a Marketing analyst. The business is seeking an ambitious, creative individual who exhibits a desire to learn and who wants a career in Marketing with a concentration in public relations, communications, paid media, content management, and digital transformation.
Our Global client's program includes various interactions with senior management and other interns cross-functionally. Our client offers an opportunity to contribute and lead various marketing projects in a global, fast-paced environment.

The Marketing analyst will be involved in working closely with key stakeholders and executive leaders to learn the business and assist in driving marketing strategies for our Appliances and Data and Devices business units. Looking for a quick thinking and strategic marketer to work on projects such as:
  • Public relations--- candidate will be responsible for seeking editorial opportunities for both Appliances and Data and Devices. Working closely with Subject Matter Experts on creating content to position at our client as a thought leader in the market.
  • Press Releases--- work with team to draft and launch product press releases for both businesses.
  • Paid Media--- manage the paid media content calendar- seeking opportunities to launch different media campaigns (programmatic, direct media buy, email placements, etc.)
  • Content Management -- perform research into our clients' industries and provide actionable tips and advice for expanding their reach in the digital space. Translate these learnings into actions that can be implemented into existing content marketing plans.
  • Marketing Coordination – get involved in a broad set of marketing activities. Follow up for company sponsored events, both internal and external, including tradeshows, exhibits, and internal tech days. Serve as a critical liaison with Sales and Product Management.
  • Internal/ External Communications--- manage and ghost write the executive communications coming from our Segment Leadership teams. Own the quarterly segment newsletter, quarterly town hall presentations and quarterly webcasts.
Projects will be focused around:
  • Public Relations
  • New Product Launches
  • Paid Media
  • Internal / External Communications
  • Marketing collateral creation
  • Business analysis
  • Events/Sponsorships
  • Demand Generation
Additional Skills:
  • Proficiency in Microsoft Adobe Creative Cloud
  • Knowledge of Social Media tactics, including a working knowledge of how to create an effective, external company blog
  • Proven creativity skills a plus
  • Strong organizational skills
  • Strong verbal and written communication skills
  • Demonstration of our Core Values in every day work environment: Integrity, Accountability, Teamwork and Innovation
  • Ability to successfully communicate across all levels and functions within the organization
  • Ability to work independently of others as well as in a team setting
  • Ability to work in a global environment
Please send all resumes to Angela at!