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Marketing Operations Specialist
Ref No.: 18-00774
Location: Evanston, Illinois
Position Type:Direct Placement
Start Date: 01/18/2018
Title: Marketing Operations Specialist
Location: Midtown, NYC (near Grand Central)
Duration: Direct Hire
Start: ideally ASAP

• Create campaign production schedules, monitor activity and notify stakeholders of relevant outcomes, fluctuations, and plans
• Document the responsibilities of various functions and the requirements during the planning and execution stages and coordinate with key functions to complete and launch the campaigns

• Act as a project manager for questions on campaign priorities, responsibilities, resources, best practice and timing
• Know and understand customer personas and segmentation to help make well-informed decisions on segmentation and targeting of the campaigns, tailoring communications messages in each campaign to connect to relevant customer personas at their correct buying cycle stage
• Maintain regular measurement of the ROI of campaigns ensure each campaign has clear metrics as agreed to, and ensure that campaigns are achieving appropriate return on investment in line with campaign goals
• Work with the Marketing team to report on results to client stakeholders and collaborate on on-going action items.
• Create strategic long-term automated campaigns (e.g. nurture programs)
• Plan and execute events (logistics and promotion) as well as monthly webinars
• Manage email sends, landing page creation, social presence, form registration solutions, and surveys
• Run on-site A/B split tests and on-site segmentation to support nurture efforts

Attributes and Skills:
• Able to adapt to a changing environment and anticipate future needs
• Self-motivated with an ability to thrive under pressure
• Flexible, collaborative and proactive, who can positively and productively impact both strategic and tactical campaign initiatives and present ideas succinctly
• Understand the brand, customers, and products
• Keep the roadmap up-to-date and keep focus on strategic activity
• Work proactively suggesting best practice, cross-promotion/sell opportunities, innovation
• Recognize ways to optimize email communications and ensure messaging through the lead lifecycle is correct
• Strong desire to tracking responses of activity to evaluate the effectiveness of communications and offering advice and guidance on optimization
• Excellent analytical numerical skills
• Knowledge of marketing automation capabilities
• Experience with, Eloqua, and Exact Target beneficial

Experience and Education:
• Bachelor's degree or equivalent marketing accreditation preferred
• Minimum 1-2 years' experience with B2B integrated marketing campaigns