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Marketing & e-Commerce Manager
Ref No.: 18-00459
Location: Menomonee Falls, Wisconsin
Position Type:Direct Placement
Start Date: 01/12/2018
Title: Marketing & e-Commerce Manager
Location: Menomonee Falls, WI
Type: Direct Hire

The Marketing & e-Commerce Manager develops & implements critical branding, marketing and e-business strategies for the our client's business unit. Responsible for demand creation through new customer acquisition and retention, this critical leadership role oversees all aspects of marketing execution, and drives continuous improvement of the overall customer experience. The Marketing & e-Commerce Manager ensures a cohesive and integrated marketing strategy across all customer communication and interaction touch points, both digital and traditional.
  • Proficiency in digital marketing and e-commerce analytics a must
  • Google analytics certification a plus
  • Working knowledge of marketing integration, CMS, CRM and ERP systems required
  • Excellent communication skills with ability to articulate compelling, differentiated brand and product value propositions
  • Working knowledge of traditional (non-digital) marketing media, creative/graphic design, campaigns and communication including print, catalog and trade show management
  • Prior direct management experience preferred with demonstrated ability to engage, motivate and develop high-performing teams
  • Experience marketing across multiple distribution channels a plus; direct and indirect/wholesale/reseller distribution models
  • 5+ years digital marketing and e-commerce experience with demonstrated track record of driving growth and profitability improvement
  • Experience with search engine marketing, digital campaigns, interactive marketing, e-commerce merchandising, content management, website design/user interface
  • Experience managing marketing integration, CMS, CRM and ERP systems
  • Blend of both B2B and B2C experience preferred
  • Bachelor's degree business, marketing, e-commerce or related field required
  • Ability to travel up to 20%