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Global Marketing Technology Manager
Ref No.: 18-00395
Location: New Britain, Connecticut
Position Type:Direct Placement
Start Date: 01/11/2018

Title: Global Marketing Technology Manager
Duration: Permanent
Location: New Britain, CT
Salary: Competitive

Job Description:
My client is seeking an experienced, dynamic enterprise marketing technology professional who can survey the technology landscape, recommend relevant marketing and data partners and implement /promote adoption across global business unit marketing teams.

The Global Marketing Technology Manager will be responsible for identifying and implementing innovative marketing technologies and strategies in partnership with divisional business units across the client enterprise.

  • Work with business units and IT departments to develop implementation and integration strategies for marketing technology platforms.
  • Serve as key liaison between business units and technology partners through implementations.
  • Program manage implementations of both new, and the expansion of, existing technology solutions. Salesforce Marketing Cloud will be a primary focus.
  • Drive adoption of corporate sponsored marketing technology platforms through regular business check-ins.
  • Work with business units to develop documentation around marketing technology processes.
  • Through regular touch-points, report on programs via agreed upon KPIs with the implementation team to drive integration throughout business units.
  • Work across to understand needs and challenges within each business as they relate to digital marketing.
  • Evangelize the enterprise digital marketing technology stack to drive adoption throughout the organization.

Key Initial Projects:
  • Implementation, adoption and evolution of Salesforce Marketing Cloud program
  • Adoption and evolution of Percolate platform
  • Implementation, adoption and evolution of Bazaarvoice program
  • Participation in data architecture and governance
Education and Experience
  • Bachelor's Degree in Marketing (or related); MBA a plus
  • 7-10 years' experience within agency, leading marketing technology, or client-side digital marketing with focus on delivering innovative solutions to drive company success.
  • Proven track record of strong program management, innovative thinking and problem-solving skills.

Knowledge, Skills and Abilities
  • Strong presentation and public speaking abilities with the ability to address both marketing communities and technical level audiences.
  • Gravitas to lead cross-functional team projects, engage with stakeholders and deliver projects to completion.
  • Ability to apply analytical thinking to abstract ideas in order to prescribe ROI to innovation.
  • Continuous networking with industry peers and technology vendors to bring latest and most innovative ideas and solutions to the client
  • Depth of experience with marketing automation; Salesforce experience strongly preferred.

If interested and qualified please send your most up to date resume to