Mobile User Acquisition Manager
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Mobile User Acquisition Manager
Ref No.: 18-00358
Location: New York, New York
Position Type:Contract
Start Date: 01/03/2018
Title: Mobile User Acquisition Manager
Duration: 6+ Month Contract to Hire
Location: NYC (Near Penn Station)
Start: ASAP


What You'll Do...
  • Establish, implement and measure the effectiveness of mobile app advertising initiatives to drive first-time purchasers as well as awareness for our client's app.
  • Lead test-and-learn efforts - gather and analyze data in a rigorous statistical manner, and uncover insights to optimize marketing efforts and inform future testing.
  • Establish processes to streamline execution of mobile marketing efforts – planning, executing, reporting, monitoring, and optimization. Help to create a playbook of best practices to be used globally to manage mobile marketing, with a strong ROI-focused approach.
  • Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems)
  • Collaborate closely with technical and business teams as well as external vendors to manage simultaneous time sensitive tech implementations and projects across internal and external channels.
  • Dive into the data to detect patterns and uncover insights to further inform our mobile marketing efforts. Report on campaigns and overall mobile performance.
  • Support multiple launches and enhancements globally, regularly analyzing and optimizing campaigns.
  • Perform regular status updates to communicate results across the marketing team, to senior management.
About You...
  • Minimum 5 years of relevant work experience in mobile marketing, online marketing, and/or product marketing with a focus on ROI based direct-response/performance marketing.
  • Experience with mobile app analytics platforms such as Tune, Adjust, or Kochava
  • Proven track record of delivering growth from multiple sources including online advertising and/or mobile advertising, and executing key analyses with minimal supervision. Must be able to work autonomously.
  • Expertise in mobile ad tech – platforms, tracking, success metrics, geo-targeting and optimization techniques.
  • Comfort rolling up sleeves to perform quantitative analysis and reach sound conclusions.
  • High level of aptitude with Excel (pivot tables) and Google docs required.
  • Strong time management skills. Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.
  • Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams.
  • Demonstrated experience in modeling, analysis, research, and presentation creation.
  • Superior verbal and written communications skills with extreme attention to detail.
  • Desire to work in a start-up environment, and an excitement of what lies ahead of us.
  • Working knowledge of SQL strongly preferred.
  • Interest in e-commerce or the on-demand economy desired.