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Sr. Manager, Digital Marketing and Analytics
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Ref No.: |
18-00295 |
Location: |
Milwaukee, Wisconsin
|
Position Type: | Direct Placement |
Start Date: | 01/08/2018 |
Title: Sr. Manager, Digital Marketing and Analytics
Location: Milwaukee, WI
Position Summary:
The Sr. Manager, Digital Marketing and Analytics, will develop, implement, track, and optimize all of our digital marketing channels. The ideal candidate is data driven and strategic, creative and analytic, a team builder and a team player; willing to roll up their sleeves to drive great outcomes quickly and effectively. The Sr. Manager, Digital Marketing and Analytics will lead strategic and day-to-day tactical efforts to maximize qualified online traffic and sales, leveraging the optimal mix of paid media and organic search.
Essential Duties and Responsibilities:
- Create and execute digital marketing strategies including SEO/SEM, email, display advertising, and social.
- Identify other digital marketing channels to further generate traffic and revenue.
- Measure and report on the performance of all digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Manage and lead a team of internal marketing resources in a Player-Coach style of role
- Optimize email performance, including timing, frequency, segmentation and triggers in conjunction marketing automation opportunities.
- Establish monthly targets for marketing program; monitor & optimize campaigns to exceed plans.
- Oversee all outsourced programs, vendors and partnerships to ensure performance goals and agreements are met, as well as incremental opportunities identified and captured.
- Lead the development and execution of web analytics reporting, tracking, and drive for insights to maximize conversion and site ROI and to inform key decisions.
Required Knowledge, Skills & Abilities:
- Bachelor's degree
- Minimum 5 years digital marketing experience. Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, email, and display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong understanding of ecommerce analytics and metrics
- Ability to respond to continually changing priorities and coordinate multiple projects
- Strong computer skills, specifically Excel
- Previous experience managing, motivating and developing direct reports
- Excellent customer service, interpersonal, communication and problem solving skills
- Ability to balance working independently with being a collaborative team member
- Strong organizational abilities
Desired Knowledge, Skills & Abilities:
- B2C and B2B experience preferable
Benefits:
- Complete insurance coverage starting on first day of employment – medical, dental, vision, and life
- 401(k) with company match
- Tuition reimbursement
- Bonus opportunity
- Vacation and Holiday pay
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