Title: Sr. Manager, Digital Marketing and Analytics
Location: Milwaukee, WI

Position Summary:
The Sr. Manager, Digital Marketing and Analytics, will develop, implement, track, and optimize all of our digital marketing channels. The ideal candidate is data driven and strategic, creative and analytic, a team builder and a team player; willing to roll up their sleeves to drive great outcomes quickly and effectively. The Sr. Manager, Digital Marketing and Analytics will lead strategic and day-to-day tactical efforts to maximize qualified online traffic and sales, leveraging the optimal mix of paid media and organic search.

Essential Duties and Responsibilities:

• Create and execute digital marketing strategies including SEO/SEM, email, display advertising, and social.
• Identify other digital marketing channels to further generate traffic and revenue.
• Measure and report on the performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Manage and lead a team of internal marketing resources in a Player-Coach style of role
• Optimize email performance, including timing, frequency, segmentation and triggers in conjunction marketing automation opportunities.
• Establish monthly targets for marketing program; monitor & optimize campaigns to exceed plans.
• Oversee all outsourced programs, vendors and partnerships to ensure performance goals and agreements are met, as well as incremental opportunities identified and captured.
• Lead the development and execution of web analytics reporting, tracking, and drive for insights to maximize conversion and site ROI and to inform key decisions.

Required Knowledge, Skills & Abilities:

• Bachelor's degree
• Minimum 5 years digital marketing experience. Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, email, and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong understanding of ecommerce analytics and metrics
• Ability to respond to continually changing priorities and coordinate multiple projects
• Strong computer skills, specifically Excel
• Previous experience managing, motivating and developing direct reports
• Excellent customer service, interpersonal, communication and problem solving skills
• Ability to balance working independently with being a collaborative team member
• Strong organizational abilities

Desired Knowledge, Skills & Abilities:

• B2C and B2B experience preferable

Benefits:

• Complete insurance coverage starting on first day of employment – medical, dental, vision, and life
• 401(k) with company match
• Tuition reimbursement
• Bonus opportunity
• Vacation and Holiday pay