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Sr. Manager, Digital Marketing and Analytics
Ref No.: 18-00271
Location: Milwaukee, Wisconsin
Position Type:Direct Placement
Start Date: 01/08/2018
Title: Sr. Manager, Digital Marketing and Analytics
Location: Milwaukee, WI
Rate: Dependent on experience

Position Summary: The Sr. Manager, Digital Marketing and Analytics, will develop, implement, track, and optimize all of our digital marketing channels. The ideal candidate is data driven and strategic, creative and analytic, a team builder and a team player; willing to roll up their sleeves to drive great outcomes quickly and effectively. The Sr. Manager, Digital Marketing and Analytics will lead strategic and day-to-day tactical efforts to maximize qualified online traffic and sales, leveraging the optimal mix of paid media and organic search.

Essential Duties and Responsibilities:
  • Create and execute digital marketing strategies including SEO/SEM, email, display advertising, and social.
  • Identify other digital marketing channels to further generate traffic and revenue.
  • Measure and report on the performance of all digital marketing campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Manage and lead a team of internal marketing resources in a Player-Coach style of role
  • Optimize email performance, including timing, frequency, segmentation and triggers in conjunction marketing automation opportunities.
  • Establish monthly targets for marketing program; monitor & optimize campaigns to exceed plans.
  • Oversee all outsourced programs, vendors and partnerships to ensure performance goals and agreements are met, as well as incremental opportunities identified and captured.
  • Lead the development and execution of web analytics reporting, tracking, and drive for insights to maximize conversion and site ROI and to inform key decisions.

Required Knowledge, Skills & Abilities:
  • Bachelor's degree
  • Minimum 5 years digital marketing experience. Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, email, and display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong understanding of ecommerce analytics and metrics
  • Ability to respond to continually changing priorities and coordinate multiple projects
  • Strong computer skills, specifically Excel
  • Previous experience managing, motivating and developing direct reports
  • Excellent customer service, interpersonal, communication and problem solving skills
  • Ability to balance working independently with being a collaborative team member
  • Strong organizational abilities

Desired Knowledge, Skills & Abilities:
  • B2C and B2B experience preferable

  • Complete insurance coverage starting on first day of employment – medical, dental, vision, and life
  • 401(k) with company match
  • Tuition reimbursement
  • Bonus opportunity
  • Vacation and Holiday pay

Our company is an equal opportunity/affirmative action employer. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal "EEO is the Law " poster at: