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Email Producer
Ref No.: 17-11819
Location: New York, New York
Position Type:Contract
Start Date: 12/06/2017
Title: Email Producer
Duration: Ongoing contract
Location: NYC
Salary/Rate: DOE
Start Date: Jan 2, 2018

  • HTML
  • Previous knowledge in email management system (mailchimp, etc.)
  • Help determine the email content and segmentation strategy, execution and continuous optimization of email marketing campaign performance
  • Manage end-to-end production and deployment of emails, including planning, targeting, segmentation, scheduling, set-up, testing, and overall campaign status reporting
  • Maintain and coordinate email campaign test planning of subject line, content and offers and provide results reporting performance history for use in future campaign planning
  • Manage the Email Marketing Calendar and campaign planning
  • Provide Daily/Weekly/Monthly campaign performance reporting leveraging data from all relevant sources to provide actionable insights to improve email campaign content and performance
  • Help develop strategic email marketing plans with specific goals, strategies, tactics and measurement
  • Provide your input to measure email marketing effectiveness; build on successes and make recommendations for improvements
  • Bachelor's degree
  • 3+ years' experience with email marketing in a multi-channel B2C environment including setting up email campaigns using industry standard email deployment tools (i.e. Silverpop)
  • Basic knowledge of HTML & Photoshop
  • Strong understanding of email marketing strategies and best practices
  • Strong analytical and organizational skills
  • Excellent attention to detail and demonstrated ability to meet deadlines
  • Excellent communication & collaborative skills