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Mobile Marketing Lead
Ref No.: 17-11502
Location: Rosslyn, Virginia
Position Type:Right to Hire
Start Date: 11/28/2017
My direct client has an immediate need for a Mobile Marketing Lead to join their team on a Contract or Contract-to-Hire basis.

Job Title:
Mobile Marketing Lead
Job Type: Ongoing Contract or Contract-to-Hire
Location: Arlington, VA (partial remote flexibility available- 3 days remote/2 days onsite, etc.)
Start Date: ASAP


My client has an exciting opportunity for an experienced Mobile Marketing Lead to join their Global Consumer marketing vertical. This position will be responsible for working with mobile advertising partners to test and traffic new ad types to drive mobile lead gathering through the app stores and to drive the revenue number to support the Direct to Consumer Digital Marketing team.

The position is to find, negotiate, implement and optimize all mobile campaigns. They will work alongside the Paid Search, Paid Social, Email Marketing, Display & Affiliate leads, as well as the product marketing manager. This position requires a proven track record in digital marketing, with a recent focus in mobile marketing specifically.

Responsibilities:
  • Create and maintain mobile marketing campaign opportunity pipeline, from which you will negotiate and launch mobile marketing ad buys
  • Execute mobile push notification and in-app message campaigns to achieve retention goals
  • Work closely with mobile vendors and partners to launch and optimize campaigns
  • Responsible for paid mobile budget and strategy
  • Responsible for daily and weekly reporting for mobile campaign and app performance against set goals/KPIs
  • Use analytics and marketing automation tools to support these reports (DoubleClick, Kochava, Appboy, iTunes Connect, Google Play, DoubleClick, etc.)
  • Liaise with developers to assist in technical launching of mobile campaigns
  • Collaborate with Creative, Web Design and Product teams on final deliverables for mobile campaign assets, responsive landing pages, product features/enhancements, etc.
  • Regular ad changes and updating other assets for mobile campaigns to optimize; A/B split testing
  • Applying or implementing new industry best practices into campaigns (User Acquisition and Reengagement) to advance program
Skills: 
  • B.A. or B.S. required in Marketing or related field
  • 4+ years relevant experience with digital marketing
  • Demonstrated experience with mobile and app marketing campaigns; experience with UA campaigns and marketing for both the Apple and Google Play App Stores preferred
  • Experience working with a creative services team and external advertising and digital media vendors; and/or digital ad operations experience
  • Must be extremely organized and have the ability to prioritize projects
  • Familiar with campaign development projects and working with related departments
  • Experience using Web analytics software; Google Analytics and/or Adobe highly desired
  • Experience using attribution software; Kochava, Tune, Appsflyer, etc. highly desired
  • Knowledge of SEO and ASO best practices