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Search Engine Optimization Manager
Ref No.: 17-11066
Location: Chicago, Illinois
Position Type:Direct Placement
Start Date: 11/14/2017
Search Engine Optimization Manager
The SEO Manager is responsible for coordinating and implementing SEO & SMO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.
Key Areas of Responsibility
·       Define requirements, tasks, and resources associated to SEO strategy
·       Manage and execute implementation of SEO strategy
·       Communication to clients, team, and management on strategy/project development, timelines, and results
·       Collaborate on client strategy and goal definition for success
·       Keep pace with SEO, search engine, social media and internet marketing industry trends and development
·       Contribution to the company blog and at least one social media community
·       Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
·       Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
·       Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
·       Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
·       Develop and implement link building campaigns
·       Develop, manage and execute communication/content strategies via social communities in coordination with client goals
·       Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
·       Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
·       Research and administer social media tools in support of clients' social media strategy
·       Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
·       Communication to team and management on project development, timelines, and results
Professional Competencies
·       Passion for SEO and overall internet marketing
·       Outstanding ability to think creatively, strategically and identify and resolve problems
·       Ability to foster strong client relationships at various levels
·       Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
·       Ability to clearly and effectively articulate thoughts and points
·       High levels of integrity, autonomy, and self-motivation
·       Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
·       2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
·       Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
·       Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
·       Experience working with CMS and building/administering content in multiple CMS environments
·       Knowledge of HTML/CSS and website administration is a plus
·       High-level proficiency in MS Excel, PowerPoint, and Word
·       Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools is a plus
·       Knowledge of PPC programs and optimizing data gathered from both organic and paid sources is a plus
·       BS/BA degree is required