Eloqua Specialist
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Eloqua Specialist
Ref No.: 17-10973
Location: Lincolnshire, Illinois
Position Type:Right to Hire
Start Date: 11/13/2017
Position: Marketing Automation Advisor
Location: Lincolnshire, IL
Type: Contract-to-Hire
Start: ASAP

Overview:

The Marketing Automation Advisor will be responsible for the design, testing, maintenance, optimization and reporting of automated online marketing campaigns. The Marketing Automation Advisor will be a power user of both Eloqua and SFDC focused on campaign automation, tracking and reporting within these two systems.

Key Responsibilities:
  • Support marketing by designing, executing and reporting on B2B demand generation campaigns
  • Work with marketing managers and creative services to translate marketing requirements into functional campaigns within marketing automation and CRM systems
  • Work closely with digital marketing strategists to define and implement new functionality and product offerings
  • Continuously analyze operational process to find and implement new efficiencies
  • Manage outbound e-mail campaigns
  • Provide day-to-day system maintenance and configuration of the systems, and act as technical resource for system support
  • Work with technology partners to understand system functionality and roadmaps
  • Provide documentation and training to end users
  • Routinely audit user practices to ensure compliance
  • Continuously drive innovation of the marketing automation products
  • Support integrated marketing teams in quarterly performance reports, consolidating data from various systems and providing analysis and insights.


Qualifications:
  • 5+ years experience working directly in marketing automation platforms with a minimum of 2 years working in Eloqua.
  • Prefer Eloqua certification
  • Bachelors degree or equivalent in Marketing, MIS or Business Administration
  • Must have a good understanding of the Web and Web technology (HTML, basic CSS) and the ability and desire to expand current technical skill-set
  • Previous experience in or working closely with Information Systems and marketing groups
  • Good understanding of relational data structure.
  • Experience establishing and maintaining system documentation and training materials
  • Interpersonal skills: verbal/written communication, listening, coaching and presentation skills with attention to detail
  • Proven track record of obtaining results without direct report authority
  • Highly self-motivated contributor who works well as an individual and within a team environment
  • Excellent organizational skills; capacity to manage multiple priorities and tasks simultaneously, partner cross-functional teams and communicate with all levels of management
  • Strong business, marketing and information systems acumen