Head of Digital Marketing/Marketing Automation Lead
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Head of Digital Marketing/Marketing Automation Lead
Ref No.: 17-10954
Location: Acton, Massachusetts
Position Type:Direct Placement
Start Date: 11/13/2017
My direct client, a leading telecommunications company, is hiring a Head of Digital Marketing to implement and run their marketing automation solution as well as lead multiple other digital marketing initiatives.

Title: Head of Digital Marketing/Marketing Automation Lead
Location: Acton, MA
Duration: Full-time permanent placement
Salary: Competitive and dependent upon experience
Start Date: ASAP

My client currently uses Hubspot as their automation solution. The candidate selected will polish their sales and marketing funnel by either tweaking their current use of Hubspot OR select and implement an entirely new solution with the support of their technical, sales and marketing staff. ANY solution that has the ability to integrate with Salesforce will be considered.

Once this initial phase is complete, this candidate will become the point person for the digital marketing initiatives for the entire company. As the team is built out this will eventually include managing direct reports. Responsibilities could potentially include but are not limited to:
  • Actualizing the client marketing and sales funnels
  • SEO/SEM
  • Email marketing/drip campaigns
  • Digital advertising
  • Vendor management
  • Managing social media or paid social campaigns
  • Managing and tweaking their Wordpress CMS
  • Trade show management
  • Video or media production
Qualified profiles will include:
  • 5+ years of digital marketing experience
  • Strong marketing automation experience, including implementation
  • B2B experience is a plus
  • Tech experience, either in industry or marketing experience
As you can probably tell from this description, this is an incredible opportunity for an independently-minded digital marketing generalist eager to implement solutions and become a central member of the client's staff.

Please feel free to reach out with any questions!