Paid Search Analyst
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Paid Search Analyst
Ref No.: 17-10863
Location: chicago, Illinois
Position Type:Right to Hire
Start Date: 11/09/2017
Position Description
Enter the summary/primary function here...
  • Learn, grow, and contribute. We don't expect you to have all the answers, but your logic, puzzle-solving skills, and creativity allow you to quickly create or find answers.
  • Implement best in class strategies and tactics from the ground up as a key part of the Digital Marketing team. You will receive guidance and all the skills necessary to excel across all digital marketing, but you should have a solid Paid Search foundation, with at least 2-3 years of experience.

About You
  • You have an insatiable curiosity—always learning, always trying, always challenging yourself to do more and do better.
  • You want to learn from and work with the best to bring out the best in yourself and others.
  • You have an analytical background and think systematically, logically, scientifically.
  • You are creative enough to always see alternative approaches, not just accepted practice.
  • You work hard and are driven by accomplishment and personal growth.
  • You find humor and optimism in everything.
  • You love spreadsheets.
  • You never cut corners just to make work easier, but you see elegance in efficiency.
  • You hear what people mean, not what people say.
  • You don't talk about doing things—you actively do them or rapidly learn how.
  • You plan ahead and are always organized and on time.
  • You see problems as gifts and love to unwrap the unknown to see what's inside.

Primary Function
  • Learn all Digital Marketing channels broadly, cohesively, but specialize in Paid Search/PLA to start.
  • Execute day-to-day tactics to increase revenue, site traffic, and conversions, including building keywords and audiences, running audits, deploying findings, and reporting.
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, search query reports.
  • Help manage external relationships by working with Google, Bing, Facebook, and other vendors to ensure objectives are hit and new features and betas are considered and built.
  • Track, report, and analyze all digital marketing initiatives and campaigns.
  • Work with Onsite Search, Product Managers, UX, Merchandising, and other internal business partners to refine shared understanding of our customers and products.
  • Familiarity of SEM Best Practices to include keyword research with landing page development, meta, title tags, link building, canonical tag usage & site navigation.
  • Prepare and provide Digital Marketing performance reports, analytic reports, data analysis to internal and external teams and provide action items based on findings.
  • Learn and stay current on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities.

Position Requirements:
  • Bachelor's degree in Mathematics, Statistics, Information Management, Engineering, Physics, or equivalent experience
  • Proficient in quantitative analysis/analytical thinking with proven ability to translate analysis into actionable and valuable insights
  • Ability to navigate and generate reports from Google Analytics, Google Suite, or similar systems.
  • Proven detail-oriented skills with excellent analytical skills.
  • Proficiency in Microsoft Office programs (Excel, PowerPoint, etc.)
  • Solid organizational and project management skills.
  • Attention to detail and focus on quality of results, i.e. identify the intentional grammar issues in this job description.
  • Fast-paced, open environment with the smartest coworkers you'll meet.