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Digital Media Planner
Ref No.: 17-10751
Location: Bala Cynwyd, Pennsylvania
Position Type:Direct Placement
Start Date: 11/06/2017
Title: Digital Media Planner
Location: Bala Cynwyd, PA
Type: PERM
Rate: DOE

My Client in Bala Cynwyd, PA is looking for a Digital Media Planner to join their team! 

This position is a direct planning role within a fully integrated account team and is responsible for the development of digital media planning strategies for a range of clients. The position will operate collaboratively with the entire planning team, and interface regularly with clients. Additionally, you will be in close contact with those activating the digital plans. Our ideal candidate is a problem solver, highly motivated, and adaptable to the ever-changing media world. They are optimistic, proactive, and they seek out new and better ways to get things done. Candidates must also possess the ability to translate diverse and complicated digital concepts into understandable themes, and be comfortable communicating these to clients.

  • You will research, develop, present and execute sophisticated media plans and buys consisting of multiple digital channels (display, online video, search, social, mobile) supporting campaign objectives and strategies.
  • You will develop and execute these holistic, integrated plans based on collaboration with your planning team, including the Digital Director, Account Director and Account Managers, as well as interfacing with the digital activation team.
  • You will have significant client-facing opportunities, and be the day-to-day digital specialist for your assigned clients.
  • You will perform all the duties and responsibilities of a digital planner, including performing the necessary analysis and evaluation of digital media opportunities, establishing KPIs and metrics, analyzing and preparing reports, managing digital budgets, owning the digital billing process as necessary, etc.
  • You will work to develop high-level understanding of media concepts beyond the digital vertical (TV, cable, print, radio and lifestyle) to build effective integrated campaign strategies.
  • Minimum 3 years' experience in a digital media role with a marketing company or advertising agency
  • Strong understanding of the various digital channels: display, video, mobile, search, social, programmatic
  • Excellent presentation, communication, and interpersonal skills
  • Ability to collaborate and build inter-agency relationships
  • Comfortable speaking to mid- and high-level client contacts
  • Excellent numerical aptitude to manage budgets, invoicing, etc.
  • Must be a self-starter with initiative and have a positive, proactive attitude
  • Key attributes include the ability to work under pressure and assimilate large quantities of information quickly, while maintaining attention to detail
  • Effective prioritization and organizational skills
  • Strong computer skills including Microsoft Office (especially Strata, Excel, and PowerPoint).
  • Working knowledge of tagging, tracking and ad servers a plus (DCM, etc.)
If qualified and interested, please send over your resume to Meghan at!