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Web Analyst
Ref No.: 17-10739
Location: New York, New York
Position Type:Contract
Start Date: 11/03/2017
Title: Web Analyst
Duration: 6+ Month Contract to Hire 
Location: NYC (Near Penn Station)
Start Date: ASAP (This week or next Monday)
Industry: Advertising Company 

Job Spec:

Responsibilities include:
  • Evaluate business goals and objectives and develop tracking/tagging strategies that supplement/complement the existing tagging structure
  • Consult directly with clients on existing tagging implementation and recommend enhancements based on business and development objectives
  • Work with client development teams to install, configure and use web analytics services within Google Analytics
  • Able to lead a team with site tag implementation, custom rules development and leverage data layer elements for analysis through Google Tag Manager
  • Serve as the primary lead on the development of implementation documentation for client developers that details page code requirements and data layer details to support stated business analysis needs
  • Perform quality assurance tests on tracking implementations
  • Collaborate with internal and client analytics team to leverage to develop custom dashboards to monitor clients KPIs
  • Present best practices consulting services to clients in solving their Web analytics platform strategy and technical needs

Minimum Requirements:
  • Experience with Google Analytics and Google Tag Manager
  • Minimum 2 years on-the-job experience implementing Google Analytics
  • Strong understanding of HTML and web protocols
  • Proficient with tag auditing tools such as Fiddler, Charles, etc.
  • Experience with iOS and Android SDKs for mobile platform analytics deployment
  • Experience with Responsive Design Implementation
  • Experience with tagging and tracking media--DoubleClick​
  • Experience using PowerBI for reporting and presenting reports to clients