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Sr. Unica Analyst
Ref No.: 17-10634
Location: Auburn Hills, Michigan
Position Type:Contract
Start Date: 07/17/2017
Title: Sr. Program Analyst
Type: Contract
Location: Auburn Hills, MI
Start: ASAP


The Sr. Program Analyst works closely with Tech Lead Manager and Sr Program Strategist to design and set up complex, segmented email and email marketing campaigns for sales and service campaigns.
  • Develop and execute program reports and analytics.
  • Develop and manage more complex marketing campaigns using the IBM UNICA Campaign Tool.
  • Prepares counts for segment plans.
  • Finalizes list segmentation requirements and builds workflow streams to populate campaign matrices.
  • Writes requirement documents for counts, list pulls and campaign history tracking.
  • Procures consumer lists from third-party vendors as needed for campaigns.
  • Performs quality assurance of list pulls; coordinates list transfers to production facilities to ensure high-quality deliverables.
  • Derives learnings and implications from campaign results feeds knowledge into future campaign planning.
Requirements:
  • At least 5 years relevant experience in either a client or agency database marketing area.
  • At least 3 years relevant experience working in UNICA Campaign Tool.
  • Knowledge of retail automotive campaign management and marketing best practices.
  • Experience with marketing programs in the retail or packaged goods industry helpful.
  • History of interacting with client contacts.