Email Marketing Specialist
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Email Marketing Specialist
Ref No.: 17-10385
Location: Greenbelt, Maryland
Position Type:Direct Placement
Start Date: 10/27/2017
My direct client in Greenbelt MD is looking to hire an Email Marketing Specialist!

Title: Email Marketing Specialist
Location: Greenbelt, MD
Start Date: ASAP
Salary: DOE


Description:

The Email Marketing Manager will be responsible for the email campaigns created at our client's corporate office for all divisions. The Email Manager will be the lead adviser and subject matter expert for all campaigns that have an email marketing component and create them with an eye for detail and a goal of perfection. The Email Marketing Manager should be able to create excitement and use action oriented language to motivate our email audience.

Responsibilities:
  • Manage all email marketing initiatives to drive company growth and retention
  • Work closely with Creative, Marketing Marketers, Sales and Corporate Marketing to build campaign strategy and execute sends
  • Manage email calendar, roadmap and optimizing user experience
  • Setup and deploy complex programs within our marketing automation platform (automated and single-batch) to engage new prospects and existing customers
  • Build and actively manage email send lists
  • Continuously conduct A/B tests and analyze results to garner insights and optimize future email campaigns
  • Improve structures and process to help scale email marketing
  • Ensure emails are optimized for both web and mobile
  • Maintain and update email standards documentation
  • Monitor email trends and make recommendations for keeping emails in alignment with email best practices
  • Familiar with Emma, Mailchimp, ConstantContact or other platforms.