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Email Marketing Specialist
Ref No.: 17-10301
Location: Washington, District of Columbia
Position Type:Direct Placement
Start Date: 10/25/2017
Our direct client in Washington DC is looking to hire an Email Marketing Specialist!

Title: Email Marketing Specialist
Location: Washington DC
Start Date: ASAP
Job Type: Full Time, Direct Hire
Start Date: ASAP


Our client is looking for an Email Marketing Specialist to ensure the delivery of our organization's message to the appropriate email segments in order to drive fundraising and activism goals. The ideal candidate is a strong writer who is collaborative, flexible, digitally savvy, detail-oriented, creative and data-driven.

Responsibilities:
  • Perform day-to-day email marketing tasks including: designing creative, writing copy, reviewing and scheduling campaigns.
  • Monitor email performance and generate analytics reports to assess delivery and campaign efficiency in order to inform decisions on future campaigns.
  • Segment target audiences in email database.
  • Segment target audiences in email database, manage the email database for lead generation.
  • Identify opportunities to improve existing and develop new email campaigns that drive engagement and donations; conduct research on email operations of similar organizations.
  • Perform testing across all areas of email marketing including: landing pages, imagery, copy, subject lines, mobile optimization, etc.
Qualifications:
  • 2-4 years of related, proven successful work experience.
  • Experience with email service providers, Salesforce preferred.
  • Experience working with marketing automation tools.
  • Knowledge of HTML and content management systems.
  • Experience in tracking email data, formulating reports and conducting A/B testing.
  • Excellent written communication and copywriting skills.
  • Strong analytical skills.