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Product Marketing Manager
Ref No.: 17-10273
Location: Herndon, Virginia
Position Type:Direct Placement
Start Date: 10/04/2017
My top-tier client in Herndon, VA has an urgent need for a full-time Product Manager to join their team!

Job Title:
Product Marketing Manager
Job Type: Long-term Contract-to-Hire (6-12+ months contract, convert to FTE)
Location: Herndon, VA
Start Date: ASAP

Phone Interviews: Friday, 10/6, 10:30am-5pm
In-Person Interviews: Next Week (week of 10/9)
Offer: ASAP next week!

The Product Marketing Manager provides strategic support to establish our (Undergraduate or Nursing/Master's) degrees and other programs as the leader in adult online learning. This role develops the positioning, messaging, and go-to-market strategy for one or more of our degree products or programs that empower students to transform their lives through education. This role requires an analytical approach and a deep understanding of the market to deftly connect our degrees and programs to student and market needs. This role collaborates with cross-functional teams and agencies on communications and promotional strategies, communicating the value of our degrees and programs prospective students, B2B audiences and alums

  • Bachelor's Degree REQUIRED
  • 5-10 years experience in a product marketing or product management role
  • Heavy digital, analytical background
  • Agency background is a plus!

  • Work with internal and external teams to develop degree/program positioning, competitive differentiators, messaging and content that differentiates our client in the market
  • Build a roadmap of ongoing, cross-channel, strategic marketing initiatives at a degree/program level. Own the performance and tracking of all initiatives and suggest optimizations to deliver on brand and business KPIs
  • Craft a consistent and compelling narrative across channels, maintaining strong messaging hierarchy and effective content strategy plans
  • Build content to showcase a differentiated story with compelling business results
  • Partner with Creative and Brand internal teams and agencies to ensure proper product representation in brand campaigns
  • Partner with internal channel managers to deliver media, PR and promotional plans to meet degree/program KPIs
  • Draw on qualitative and quantitative insights to understand degree/program adoption, usage, and retention across student segments
  • Develop competitive insights to inform messaging and communications strategies
  • Partner with the Academics team to help prioritize degree/program development based on customer and market research
If qualified and interested, please submit the most up-to-date copy of your resume to Amanda Ricci at