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Remote Database Marketing Specialist
Ref No.: 17-09991
Location: Rosslyn, Virginia
Position Type:Contract
Start Date: 10/18/2017
My direct client is hiring a 100% remote Database Marketing Specialist. The ideal candidate MUST have experience with Responsys! This opportunity is a 2 month contract (10/30 - 12/31) with potential for extension!

Job title: Database Marketing Specialist
Location: 100% REMOTE
Duration: 2 month contract (10/30 - 12/31) with potential for extension!
Start Date: 10/30/17
Rate: DOE
The Database Marketing Specialist will develop and manage complex programmatic email retention initiatives for Direct-to-Consumer business. 

They will be responsible for email, cross-selling and up-selling, and lead collection activities for the company. The successful individual will be able to help online demand generation and direct sales through effective prospect/customer communications, taking the company to the next level of online optimization.

Duties and Responsibilities

  • Develop and execute multi-touch personalized email campaigns
  • Maximize email conversion, while meeting cost per acquisition targets.
  • Responsible for daily targeted emails, transactional emails and automated/triggered campaigns
  • Ability to analyze data, develop test plans, and manage/execute testing
  • Develop omni-channel customer lifecycle marketing programs by integrating multiple systems
Minimum Job Requirements:

  • 3-4 years of experience of consumer marketing experience
  • 3 years of hands-on experience managing Email campaigns
  • Experience with Responsys or ExactTarget email platforms
  • HTML, XML, PHP coding experience
  • Proficient in Photoshop
  • Excellent cross-functional collaboration and communication skills
  • Highly effective in a fast-paced environment
  • Bachelor's degree preferred or equivalent years of experience
Ideal candidate also has:
  • Experience working on a direct response marketing team preferred
  • Strong quantitative and analytical skills
  • SQL knowledge a plus