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Digital Advertising Specialist
Ref No.: 17-09883
Location: Wilmington, Massachusetts
Position Type:Right to Hire
Start Date: 10/16/2017
My direct client in Wilmington, MA is hiring a Digital Advertising Specialist with strong automotive industry experience.

Location: Wilmington, MA
Duration: Full-time permanent placement
Salary: Dependent upon experience; competitive and including excellent benefits
Start Date: ASAP

Digital Marketing Specialist

Our digital department is growing, and we need highly qualified applicants to handle pay-per-click, retargeting, and other digital media campaigns for our automotive clients. Come join our team, be part of our family, and help us continue to grow!

Primary Responsibilities
  • Plan and execute pay per click (PPC), retargeting, and video campaign strategies for automotive clients, including but not limited to account setup, organization, and optimization
  • Plan and execute social media campaigns
  • Monitor and optimize campaign performance
  • Conduct frequent reporting and evaluation across paid programs to evaluate overall effectiveness toward goals, identify areas of opportunity, and optimize based on results, including cost per lead in various channels
  • Execute retargeting and video campaigns
  • Work with the creative and content teams to create landing pages and perform routine website maintenance to achieve optimal success and to better serve overall digital strategy
  • Identify new case studies and other marketing materials
  • Use Google Analytics and Google Search Console to monitor web traffic while generating weekly reports with linked AdWords and social media accounts
  • 3+ years of digital marketing experience
  • Google-certified in Search, Display, Video, and Mobile
  • Strong knowledge of the automotive business & PPC strategy
  • Expert knowledge of SEO, Google Analytics, AdWords, and PPC best practices
  • Ability to use all Google products (Gmail, Docs, Drive, Calendar)
  • Familiar with industry-standard PPC management software such as Marin, Kenshoo, etc.
  • Proficiency in Microsoft Office Suite products (Excel, Word and PowerPoint)
  • Excellent communication/presentation skills (written and verbal) are essential
  • Detail-oriented and analytical
  • Reliable, positive, team player
  • Bachelor's Degree