Previous Job
Demand Generation Expert
Ref No.: 17-09822
Location: Miami, Florida
Position Type:Direct Placement
Start Date: 10/13/2017
Company Industry: Healthcare
Job Title: Demand Generation Expert
Duration: Perm
Location: Miami
Job Duties:
My client is looking for a Demand Generation expert to support customer acquisition as well as marketing analytics. The ideal candidate will join them with understanding of B2B demand generation strategies and a proven track record in creating, executing, delivering and optimizing high impact, ROI-driven lead generation programs that materially impact the top line. This role will not only be required to think on a strategic level, but also will be hands-on in driving marketing programs.

This individual enjoys working in a growing, fast-paced environment, must be highly motivated and have the ability to balance multiple projects and tasks. This position is full-time and will be located in Miami, FL.

Job Requirements:

4+ years B2B demand generation for software and services
Experience executing pipeline generating programs including ABM, content marketing, SEM, etc
Knowledge of marketing and sales automation systems: Pardot, Salesforce, Bizible etc.
High energy; highly productive with strong self-starter initiative
Ability to work with cross-functional teams and interact with executive team
Metrics-driven, ability to define and report relevant demand generation KPIs on a regular basis
Sales-focused: demonstrated ability to partner with sales to ensure they are getting the right programs to drive demand and accelerate pipeline

Collaborate with Sales and Marketing teams to support a winning go-to-market strategy to effectively grow revenue
Support a comprehensive demand generation strategy (both traditional and digital media) and oversee campaign execution
Build business cases to aggressively explore and test new go-to-market channels to generate leads
Develop deep knowledge and understanding of the target consumer to identify key insights that can be leveraged in marketing programs and campaigns
Analyze, review, and report on effectiveness of campaigns in an effort to maximize results and ROI
Make go-forward recommendations and share recommendations across the marketing organization

Bonus Points:
Past experience with marketing automation systems such as Pardot or Marketo
Healthcare Industry experience
Start-up Experience

If interested, please send me your resume, and salary requirements to with the subject line of "Demand Generation Expert”