Marketing Data Analyst
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Marketing Data Analyst
Ref No.: 17-09635
Location: Richmond, Virginia
Position Type:Full Time/Contract
Start Date: 10/10/2017

Title: Marketing Data Analyst
Location: Richmond, VA
Duration: 6 month Contract to Hire
Pay: DOE
Requirements:
· Developing comprehensive measurement and analytics plans for multi-channel CRM campaigns Conducting campaign analysis, including statistical significance testing to enhance campaign performance across e-mail, SMS, direct mail and other channels
· Designing marketing dashboards for compelling data visualization
· Delivering value-added insight into analysis results and making actionable recommendations
· Collaborating with strategic, creative, and account staff, and interacting directly with clients
Qualifications:
· 2+ years in analytical/database marketing/CRM
· Bachelor's degree in marketing, statistics, economics, mathematics, or related field
· SQL programming expertise required; SAS programming expertise a plus
· Working knowledge of data visualization software (e.g., Tableau)
· Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, etc.)
· Strong written and verbal communication skills, presentation skills, and ability to manage multiple tasks
· Digital analytics experience including use of Google Analytics or Adobe Analytics (Omniture) a plus