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Digital Media Buyer
Ref No.: 17-09557
Location: Herndon, Virginia
Position Type:Direct Placement
Start Date: 10/06/2017
 My top-tier client in Herndon, VA is hiring a Digital Media Buyer/Analyst to join their growing team on a full-time basis!

Job Title:
Digital Media Buyer/Analyst
Job Type: Full-Time Permanent (FTE)
Start Date: ASAP

Interview Process:
1 Phone Interview, 1 Face-to-Face Interview, Immediate job offer!

General Purpose
This position is responsible for supporting my client's lead generation campaigns, including media planning, reporting and analysis.

  • Requirements
    • Digital media buying experience (will be handling budget of $10M - must have dealt with budgets in the millions)
      • Google AdWords, Facebook Ads, Bing Ads, etc.
    • Media planning/bugeting experience
    • Knowledge of metrics, KPIs, analytics (DATA-DRIVEN)
      • 4-6 years of experience in business analytics, data analytics and/or marketing analytics preferred
    • The ideal candidate has an agency background (about 3 years) and is ready to move into an in-house role!
Job Description/Responsibilities
  • Plans quarterly lead generation campaigns and conducts performance analysis.
  • Provides recommendations for performance improvement.
  • Monitors quarterly targets and adjusts campaign(s) as needed
  • Manages day-to-day vendor relationship
  • Assists in channel strategy analysis
  • Assists in campaign negotiations
  • Assists in new vendor vetting process and responsible for new vendor set up
  • Responsible for designing, interpreting and delivery of reports on lead campaign metrics.
  • Participates in cross functional projects as needed
  • Works with Creative Services, Web Services, Legal and IT departments to ensure all copy, creative and IT requirements of campaigns have been approved.
  • Conducts ongoing analysis of campaign performance and optimization, and synthesizes observations into recommendations for change.
  • Tracks and maintains expenses against budget