Digital Media Buyer
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Digital Media Buyer
Ref No.: 17-09476
Location: Lambertville, New Jersey
Position Type:Contract
Start Date: 10/04/2017
Title: Digital Media Buyer
Location: Lambertville, NJ
Length: Permanent
Rate: DOE
Start: ASAP


Primary Responsibilities:
  • Develop strategic paid media plans, including media spend projections for growing Healthcare client. Media mix will include: email marketing, paid social, paid search, display, remarketing, and A/B test strategies
  • Recognize and implement ongoing optimizations by monitoring keyword performance, open/click rates, bid strategies, budgets, and response metrics
  • Participate in client meetings and presentations
  • Approve campaign setup and accuracy of campaign assets before launch
  • Analyze web analytics and statistical reports to track progress and provide insights
  • Ensure campaigns are meeting/exceeding client KPI goals
  • Maintain an in-depth understanding of client's overall business and marketing objectives
  • Act as the subject matter expert in online advertising tactics and platforms

Requirements:
  • 2-5 years of digital media experience with at least 1 year of paid media buying
  • Must be highly motivated and can work in team and independent environments
  • Thinks qualitatively & analytically
  • Collaborative and passionate about digital media
  • Detailed-oriented and organized
  • Agency experience preferred