Sr. Marketing Automation Manager
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Sr. Marketing Automation Manager
Ref No.: 17-09372
Location: Salt Lake City, Utah
Position Type:Full Time/Contract
Start Date: 02/23/2017
Title: Marketing Automation Lead 
Location: Salt Lake City, UT
Type: Direct Hire

Key Accountabilities:
  • Building campaign and lead-nurturing programs
  • Thinking creatively in designing and running automation workflows
  • Setting up and executing tasks associated with the client customer database to manipulate and extract targeting data
  • Assisting with designing lead-generation, lead-nurturing, customer research and automated communications programs
  • Translating needs from marketing teammates into functional specifications for data extraction, email workflows, lead capture and campaign reporting
  • Managing email lists, data file aggregation and uploads according to campaign requirements
  • Implementing user profiling, scoring and measurement systems that lead to more effective communication and higher conversion
  • The QA of campaign flowcharts and lists
  • Meticulously following processes related to marketing automation, and assisting the Director of Marketing Platforms and the Marketing Automation team in evolving and championing processes as needed
  • Communicate cross-functionally with internal campaign stakeholders on a daily basis – keeping them updated on their projects, issues, and providing MAP capabilities
 
Education and Experience Requirements:
  • Bachelor’s degree in Marketing, Business or similar field
  • 3+ Years CRM and marketing automation experience
  • 2+ Years working in the Marketo platform
  • Marketo Certified Expert (MCE) preferred
  • HTML and CSS experience preferred
  • Experience and working knowledge of SQL a plus
  • Understanding of advanced relational databases, normalization of data, and data extraction
  • List management (segmentation, reporting and maintenance) and best practices for high deliverability=
  • Technologically savvy; comfortable with software applications
  • Ability to work in a fast-paced work environment and manage multiple projects simultaneously
  • Attention to detail; highly organized
  • Excellent communicator at all levels within internal and client organization