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Marketing Data Analyst
Ref No.: 17-09114
Location: Richmond, Virginia
Position Type:Direct Placement
Start Date: 09/26/2017
Marketing Data Analyst

Job Type:
Permanent or 6 Month Contract-to-Hire (candidate's preference!)
Location: Richmond, VA
Start Date: ASAP (2 week notice is fine)

Our top-tier client is seeking a highly motivated Marketing Data Analyst to handle analytics for major clients in the Richmond office. The primary role of this position is to perform analytics that optimizes results on behalf of our clients.

· Developing comprehensive measurement and analytics plans for multi-channel CRM campaigns
· Conducting campaign analysis, including statistical significance testing to enhance campaign performance across e-mail, SMS, direct mail and other channels
· Designing marketing dashboards for compelling data visualization
· Delivering value-added insight into analysis results and making actionable recommendations
· Collaborating with strategic, creative, and account staff, and interacting directly with clients

· 2+ years in analytical/database marketing/CRM
· Bachelor's degree in marketing, statistics, economics, mathematics, or related field
· SQL programming expertise required; SAS programming expertise a plus
· Working knowledge of data visualization software (e.g., Tableau)
· Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, etc.)
· Strong written and verbal communication skills, presentation skills, and ability to manage multiple tasks
· Digital analytics experience including use of Google Analytics or Adobe Analytics (Omniture) is a plus