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Email Program Manager
Ref No.: 17-08826
Location: Des Moines, Iowa
Position Type:Contract
Start Date: 09/20/2017
Title: Email Program Manager
Location: Troy, MI
Type: 4+ month contract
  • Maintain integrity and coordinate the entire email process of every email marketing project using Silverpop for a ''Big Three'' auto manufacturer to increase sales and strengthen brand.
  • Evaluate and conduct QA on Silverpop campaigns.
  • Ensure all required items and creative assets are delivered on time for all campaigns and work with appropriate team members to communicate and resolve any issue.
  • Own and manage the communication, scheduling and tracking of all email marketing to ensure timelines are met.
  • Enhanced process by implementing golden templates and mobile responsive design.
  • Research and report on email best practices. Provide POV to clients on best email practices.
  • Review email metrics and testing to analyze potential campaign improvements.