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Paid Social Strategist
Ref No.: 17-08621
Location: Austin, Texas
Position Type:Direct Placement
Start Date: 09/13/2017
Position: Paid Social Strategist
Location: Austin, TX
Duration: Permenant
Salary: Base + bonus
Start Date: ASAP
Industry: Mobile App Marketing 

Process: PS (Monday), F2F (Tuesday/Wednesday), Decision (EOW)

  • Develop integrated paid media strategies for various mobile app clients across Facebook, Snapchat, Instagram, Twitter and others.
  • Collaborate with Business Development and Account Management to achieve the ideal performance partnership with each advertiser.
  • Approve media mix and guide research efforts to drive robust media plans.
  • Manage media planners and assistant planners and report directly to the Director, Paid Social.
  • Manage the real-time bidding strategy of campaigns across traffic sources, utilizing data, targeting, and optimization tools.
  • Measure and report performance of campaigns and assess against ROI targets.
  • Test new creative approaches and technologies, and seek out continuous improvement for content creation.
  • Oversee margin management across campaigns.
Experience & Qualifications
  • BA/BS degree required; advertising, communications, mathematics, engineering, or science majors preferred.
  • 3 - 5 years experience in media strategy and/or media planning and buying, including at least 2 years focusing on paid social media.
  • Expertise in paid social media strategies a must, experience with mobile app marketing a plus.
  • Comfortable overseeing campaigns with ad spends in the amounts of $50,000 - $100,000 daily.
  • Demonstrated ability to synthesize complex campaign requirements into clear media proposals.
  • Ability to work in a team structure that fosters collaboration.
  • Solid computer skills and proficient experience with MS Excel (pivot tables), Tableau, and PowerPoint.
  • Positive, energetic, and motivated personality.
  • Must be accountable and enthusiastic about the mobile app space.
  • Energetic and passionate about your career.
  • Must be results-oriented and possess an entrepreneurial spirit that thrives in a demanding, fast-paced work environment.
  • Flexible Work Schedule
  • Generous PTO
  • Health Care Package Including Dental and Vision Insurance
  • 401K Plan with Matching Contributions
If you're interested and qualified, please send your updated resume to 

Vanessa Perez