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Ref No.: |
17-08219 |
Location: |
Philadelphia, Pennsylvania
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Position Type: | Right to Hire |
Start Date: | 09/19/2016 |
My client in Philadelphia, PA is looking to bring on Digital / Marketing Analysts to join their growing team!
Title: Sr. Analyst
Location: Philadelphia, PA
Duration: Contract
Start: ASAP
- Our direct client is looking for a new senior anaylst to join their team who would be responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:
- Client new paths for growth by uncovering and developing new segments, products, and channels
- Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
- Client the Strategy foundation for companies just starting to develop relationship marketing capabilities
- Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client
Responsibilities
- Senior Analysts are exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Strategy, Marketing, Media, Creative and Technology to help drive results for our clients. Your activities will include:
- Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
- Conceptualizing and communicating strategic solutions
- Collaborating with clients to develop clear business and measurement objectives
- Applying various quantitative methods to analyze and interpret information from multiple data sources
- Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
- Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements
Qualifications
- Our senior analysts are a diverse group of highly qualified people with various backgrounds, with and without rigorous analytic experience. They bring qualities such as intellectual curiosity, determination and creativity to our client work.
- We seek highly motivated individuals with a strong record of professional achievement.
- 2+ years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting
- Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience, MBA a plus
- Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI S
- Experience in program measurement (online and/or offline), test design and financial modeling a plus
- Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management
- Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS, SPSS or other data manipulation tools a plus
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