Senior Analyst
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Senior Analyst
Ref No.: 17-08208
Location: Philadelphia, Pennsylvania
Position Type:Right to Hire
Start Date: 09/19/2016
My client in Philadelphia, PA is looking to bring on Digital / Marketing Analysts to join their growing team!

Title: Sr. Analyst

Location: Philadelphia
Duration: Contract
Start: ASAP

Our direct client is looking for a new senior anaylst to join their team who would be responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:
· Client new paths for growth by uncovering and developing new segments, products, and channels
· Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
· Client the Strategy foundation for companies just starting to develop relationship marketing capabilities
· Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client

Responsibilities
Senior Analysts are exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Strategy, Marketing, Media, Creative and Technology to help drive results for our clients. Your activities will include:
· Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
· Conceptualizing and communicating strategic solutions
· Collaborating with clients to develop clear business and measurement objectives
· Applying various quantitative methods to analyze and interpret information from multiple data sources
· Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
· Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements

Qualifications
· Our senior analysts are a diverse group of highly qualified people with various backgrounds, with and without rigorous analytic experience. They bring qualities such as intellectual curiosity, determination and creativity to our client work.
· We seek highly motivated individuals with a strong record of professional achievement.
· 2+ years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting
· Bachelor's degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience, MBA a plus
· Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI S
· Experience in program measurement (online and/or offline), test design and financial modeling a plus
· Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management
· Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS, SPSS or other data manipulation tools a plus