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Campaign Operations Specialist
Ref No.: 17-08175
Location: Santa Monica, California
Position Type:Contract
Start Date: 06/13/2017
Campaign Operation Specialist

LOCATION: Santa Monica, CA
DURATION: Permanent
SALARY: Competitive
INDUSTRY: Media /B2B Events

JOB SUMMARY:
Provide tactical email execution support for our Fashion Events, using Marketo to build smart lists, emails, nurture programs and reports.

PRINCIPAL DUTIES AND RESPONSIBILITIES:
  • Manage the process for executing email marketing campaigns and help develop strategies for maturing the use of the Marketo tool.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the nurture tracks for these segments to convert leads to customers.
  • Work to minimize list decay and unsubscribes while increasing productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Implement, measure, and optimize email campaign marketing offers, content, and targeting
  • Optimization and documentation of email marketing performance through A/B testing, email lifecycle management, personalization, creative, and content management

POSITION REQUIREMENTS:
  • BA/BS or equivalent working experience.
  • Experience with Marketo a MUST.
  • Marketo Certification is a must
  • Highly analytical and able to derive meaning from data, segmentation and email optimization.
  • Excellent writer and communicator (in both written and verbal form)
  • Must be willing to work in the Santa Monica office.
  • Experience with Eloqua would be beneficial but not required.
If interested and qualified please send updated resume for consideration to carolyn.wilson@mondo.com

I look forward to hearing from you!

Carolyn