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Marketing Coordinator
Ref No.: 17-08130
Location: Lexington, Kentucky
Position Type:Direct Placement
Start Date: 09/05/2017
Title: Marketing Coordinator 
Location: Lexington, KY
Duration: Permanent Role

Key Responsibilities
  • Responsible for executing and implementing base business growth programs and strategies to improve market penetration and increase voluntary meal plan participation/sales. Helps to ensure all promotions, applicable sales enablers and other Executional Framework initiatives are implemented across the account.
  • Collaborates with District Marketing Manager and operations team to assist in writing the Account Growth Plan and is accountable for the data and results entered into Meal Plan Analytics database.
  • Interacts with client and maintains effective client and customer relations as well as maintains strong relationships with all levels of the team to accomplish goals and objectives.  
  • Looks for opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention.
  • Measures results of marketing programs and gains customer feedback.
  • Ensures participation in DiningStyles and Voice of the Consumer (VOC) and presents results at team and client meetings each semester.  

Team Development:
  • Works with and influences student marketing intern(s) to ensure all program logistics/graphics are complete.
  • Manages student peer to peer groups to ensure proper execution of voluntary meal plan selling.   
  • Ensures necessary training and support are provided to the account and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, profit, and customer satisfaction.
  • Works collaboratively with Channel Growth team to implement all national programs.
  • Supports front line management with administration of marketing, Service Excellence and Suggestive Selling training and development programs for employees.
  • Creates promotion calendars and is responsible for updating all web-based tools and social media, sources customized templates to create consistent campus-wide signage and ensures appropriate menu signage in place.

  • The successful candidate will possess a bachelor's degree.