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Sr. Marketing Analyst
Ref No.: 17-07876
Location: Philadelphia, Pennsylvania
Position Type:Contract
Start Date: 08/28/2017
Title: Sr. Marketing Analyst or Marketing Analyst (Multiple positions open)
Location: Philadelphia, PA (Center City)
Length: 4 Month Contract

Must haves:
  • Marketing Insight - storytelling ability with data
  • Google Analytics - Adobe Analytics is a plus
  • DoubleClick
  • 2-6 years' experience
  • Able to hit the ground running from day one
  • Identify trends using Google Analytics
  • Validate, cleanse, and analyze data
  • Form hypothesis from data and analytics
  • Experience with digital analytics, especially website and/or social measurement strategy and reporting.

Deliver Data-driven, actionable insights
  • Leverage advanced analytics and statistical tools to explore and analyze data from multiple sources to help elevate the conversation with clients
  • Present insights to clients and account teams in a compelling and relevant story with recommendations backed by data
  • Develop strategies to help clients activate their analytics and create a more data-driven culture
Mentor a team of A+ analysts
  • Provide strategic guidance on analytics and measurement strategies, while leading by example with an active delivery role
  • Train and oversee account team members to assist in analysis or data gathering
Add to a consumer obsessed culture and contribute to the growth of our business
  • Develop an intimate understanding of our clients business and their customers, and pro-actively identify ways to help our clients achieve their goals
  • Work closely with the Analytics practice lead and account teams to identify opportunities
  • Collaborate with cross functional teams, including creative, strategy, and media to shape meaningful consumer journeys and consumer centric thinking
  • 3+ years of experience in Data Science, Marketing Analytics, Digital Marketing, or a business related fields.
  • Passion for digital analytics, working with data and deriving insights to answer client business questions
  • Experience leading and delivering marketing analytics engagements
  • Expertise of web and social platforms including: Adobe, Google, Facebook, Salesforce, IBM. Emphasis on their analytics, campaign and testing capabilities
  • Strong knowledge of the digital space and digital analytics
  • Strong communication and client service skills
  • Strong organizational skills and attention to detail
  • Strong consultative skills and the ability to challenge status quo and gain adoption
  • Comfort with working in and contributing to a fast-paced, team environment
  • Mentorship experience - providing training and project support, and delegated responsibilities
  • Experience with advanced analytical tools such as: SAS, SQL or R
  • Familiarity with data visualization tools including: Tableau or Domo
  • An understanding of data management principles and data governance best practices
  • Proven ability to influence stakeholders and senior leaders