Digital Web Strategist
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Digital Web Strategist
Ref No.: 17-07398
Location: Duluth, Georgia
Position Type:Contract
Start Date: 05/19/2017
My client has a REMOTE Ad-hoc need for a Digital Web Strategist to join their team

Digital Web Strategist
Location: REMOTE
Type: Ad-hoc Contract - 10-15/HRs / Week

Rate: DOE

Digital Strategist/Web Analytics

Overview:
We are looking for a well-rounded digital strategist with a web analytics background to provide a variety of digital expertise/recommendations to our largest client in collaboration and support of current digital marketing team members. Ideally looking for someone to provide research and analysis in support of digital marketing plan, user experience and PPC/SEO efforts.
  • Provide continuous oversight and monitoring of platform (Google Analytics) KPIs and conduct ad-hoc analyses to understand changes impacting business.
  • Support and collaborate with internal and external digital team members developing and executing strategic plans.
  • Respond to ad hoc analytic/digital marketing requests from client which would be web analytic, UX/IA, SEO/PPC oriented.
  • Stay current with industry changes such as Google algorithm updates
  • Help create and streamline reporting for smooth communication within teams and facilitate conversations and optimizations. Share insights from core dashboards with cross functional team to help drive day to day decisions.
  • Create and execute deliverables that help inform the ideal experiences for users. This could include recommendations such as website audits, web analytics reviews, user journey analysis, heuristic reviews, wireframes, information architecture reviews, tasks flows, user scenarios and persona development
  • UX/UI experience
  • Understands overall technology integration touch-points and participates in projects related to client CRM (Sitecore), marketing automation (Silverpop), ecommerce (Cvent) and database platforms.

Skills:
  • 5-10 years' experience in digital marketing, web strategy and analytics.
  • Ability to multitask various projects
  • Communicate complex data and findings into actionable and understandable initiatives to non-technical team members
  • Google Analytics certified
  • Experience with audience segmentation and dynamic content is a bonus
  • Strong digital proficiency/knowledge of html, CSS, JavaScript is a bonus