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Marketing Coordinator
Ref No.: 17-07175
Location: Chicago, Illinois
Position Type:Direct Placement
Start Date: 08/08/2017
Title: Marketing Coordinator
Location: Downtown Chicago
Type: Direct Hire/ Contract to Hire
Start Date: ASAP

General Summary of Responsibilities:
  • Under the direction of the Manager, Marketing, responsible for the overall planning and execution of organizational marketing activities, including research and promotions.
  • Defines and executes strategies and tactics.
  • Coordinates and analyzes market research.
  • Responsible for evaluating marketing metrics and reporting to appropriate parties.
  • Monitors budgets associated with marketing activities.
  • Assists with organizational activities and special projects, as directed.

Essential Job Functions: (duties may not be ranked by order of importance)
  1. Create copy for articles, emails, social media posts, brochures, texts, push notifications, and other promotional materials supporting the marketing objectives of our client.
  2. Monitor the delivery of marketing program metrics, report to appropriate parties, and identify and recommend opportunities when appropriate.
  3. Maintain database of current and prospect members/customers.
  4. Create and execute marketing plans, develop calendars, and track projects through timelines.
  5. Perform scan of emerging market and media trends and recommend options that support the marketing objectives of our client.
  6. Present status reports and marketing proposals to staff and academy leadership as needed.
  7. Work with other members of marketing team to develop creative ideas for product promotion.
  8. Work across teams – esp. with Communications and Graphics – to ensure that marketing ideas become copy and images that support marketing goals and comply with brand guidelines.
  9. Represent our client at industry trade shows and events and coordinate exhibitor logistics, develop pre- and post-show attendee communications, develop on-site promotions and materials, develop membership recruitment and retention goals and analyze return on investment for each show.

Minimum Qualifications for Consideration:

Education: Bachelor's degree in Marketing or other related degree.

Credentials (years of experience): 1 to 3 years of marketing experience required