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Marketing Specialist
Ref No.: 17-07162
Location: Northbrook, Illinois
Position Type:Direct Placement
Start Date: 08/08/2017
Position: Marketing Specialist
Location: Northbrook, IL
Type: Permanent/Direct-Hire
Start: ASAP


Reporting to the Global Marketing Manager, Energy & Power Technologies (EPT), the Marketing Specialist will create integrated marketing materials for initiatives and launches aligned with strategies for key vertical markets: solar, wind, energy storage/e-Mobility, oil & gas, power distribution and industrial automation.
Primary responsibilities include develop, support and execute localized marketing campaigns for lead generation, lead nurturing and brand awareness that contribute to sales growth. Collaborate with key stakeholders, as well as both the HQ U.S. Commercial & Industrial marketing team and broader global marketing organization. Effectively budget and track division spending for U.S. and global activities to ensure positive return-on-investment and increase brand awareness across key markets. Conduct ongoing program, trend and market analysis to provide recommendations to improve activities.

You will be assisting with:
  • Tradeshows and events
  • Branding, Advertising, and Promotion
  • Public Relations, Social Media, and Thought Leadership
  • Website Management
  • Sales Tools
  • Leads, Metrics, Analytics
  • Market Analysis
Qualifications:
  • B2B marketing experience is a must (ideally within manufacturing/environment)
  • holistic marketing experience/marketing generalist