Previous Job
Associate Director Digital Analytics
Ref No.: 17-06697
Location: New York, New York
Position Type:Direct Placement
Start Date: 08/07/2017
Title: Associate Director Digital Analytics
Start Date: 8/7
Location: NYC
Salary: Open
Duration: Permanent / Full Time

  • Manage a team of analysts
  • Partner with other analytic principles in sister agencies
  • Work with the client and the field to understand and execute tag implementation on all nine regional website subdomains
  • Prepare monthly reports for regional dealer associations based on client requested metrics and KPI's
  • Train regional teams to be self sufficient in basic report interpretation and standard analysis
  • Coordinate tagging for new site content and functionality, tracking parameter implementations
  • Prepare reporting as requested for regional media teams
  • Analyze web traffic and site behavior using Omniture/Adobe Analytics and clickstream data for customer and business insights to support business decisions
  • Manage the ongoing reporting process for all dealer associations
  • Address any ongoing updates to all nine regional website subdomains
  • Should bring analytical rigor and precision to all reporting deliverables
  • Must have excellent wriiten and oral communication skills
  • Must have the ability to work extended hours, including weekends, as requried

  • Bachelors Degree in Mathematics/ Statistics/ Economics/ Business or other quatitative discipline
  • Must be Omniture SiteCatalyst/ Adobe Analytics or Google 360 certified
  • Fully versed in data and reporting from DoubleClick systems -DRM, DCM, DBM and DS3
  • Working knowledge of Oracle Blue Kai or other DMP a plus
  • Must be seasoned in website analysis and have the ability to provide insights
  • 5-7 years of total analytic job experience across diverse digital environments (website & media)
  • Fluency in Microsoft Excel and / or Tableau for data manipulation, analysis, charting, and automation
  • Be comfortable in situations where asked to participate in ways to innovate creation of new data sets
  • Be able to work with ad ops and web dev partners, possesing a working knowledge of tag management systems including Ensighten and Google Tag Manager as well as other popular way to implement tracking technology into digital experiences ( websites and apps)
  • Strong attention to detail and ability to prioritize tasks, multitask and manage time effectively
  • Basic knowledge of the digital space and the tools used to measure digital advertising
  • Problem solving skills- ability to identify gaps in data capture strategy and collaboratively implement enhancements
  • Critical thinking skills- capable of generating consistent and accurate reporting results back to program/ campaign objectives
  • Experience with automotive is a plus
If interested and qualified, please email your most recent resume to

I look forward to speaking with you!

Talk soon,
Michael Meade