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Digital Marketing Contractor
Ref No.: 17-06324
Location: New York, New York
Position Type:Contract
Start Date: 07/14/2017
Title: Digital Marketing Contractor
Location: White Plains, NY
Duration: 1+ Month Contract
Interview Process: One
Start: ASAP

Role, Team & Responsibilities:
Responsible for SEM and Paid Social digital marketing activity focused on the small business owner segment. This will include a range of acquisition and direct response media, agency management and creative development. The key objective is to drive growth in this channel by driving targeted, profitable prospects to our website/call center while improving our marketing efficiencies.

Working with the Sr. Director of Small Business, Ecommerce team, key US stakeholders and agencies, the Digital Marketing Contractor will be responsible for:
  • Customer Acquisition – Drive new business acquisition volumes and improve marketing efficiencies through improved targeting, messaging and customer experience. This will be done through a range of media specifically paid search and paid social to drive web and call center quotes and sales
  • Day-to-day agency management – Work with our key creative, digital and media agencies on an on-going basis to plan, launch, measure and optimize activity.
  • Analytics – Keen eye on the numbers; continuously analyze the effectiveness of our digital channels and keep pace with digital marketing industry trends and developments. Understanding channel attribution and being able to turn data into insights
Background / Experience:
  • Direct Marketing Experience – 3-5 years digital marketing experience. Direct response experience in SEM and paid social is a must. Ability to test activity, measure results and optimize accordingly is essential.
  • SEM Experience – 2+years of experience with working knowledge of SEM optimization platforms like Kenshoo and DS3.
  • Media Campaign management – Experience with all aspects of digital campaign management including media testing, creative development and ongoing optimization.
  • Agency Experience – 3+ years agency experience preferably in the direct marketing paid search channel with a thorough understanding of the levers that drive that channel. Hands on experience working with optimization platforms like Kenshoo and DS3 is mandatory.
  • Technical Knowledge – Track record demonstrating how technology interacts with digital marketing and make recommendations to enhance/grow targeting. Familiar with new mobile and digital technology to improve customer experience and targeting capability.
  • Analytics Experience – Experience with Google analytics, Adwords, Omniture, SEMRush
  • Paid Social experience (nice to have)