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MarTech Business Analyst
Ref No.: 17-06124
Location: Berwyn, Pennsylvania
Position Type:Direct Placement
Start Date: 06/08/2017
My direct client has an immediate need for a Marketing Technology Business Analyst who has experience with Eloqua implementations.

Title: Martech Business Analyst
Location: Berwyn, PA or Middletown, PA or Winston-Salem, NC or Freemont, CA
Duration: Permanent
Salary: Open
Start Date: ASAP

  • Leverage expert-level knowledge of the Eloqua platform to strategically evolve our marketing automation capabilities
  • Deliver complex projects with a focus on speed and outcomes that matter
  • Deploy and maintain the Eloqua platform and related business tools in conjunction with the IT team
  • Support one or more secondary digital technology platforms such as CMS, SEO, SEM, video, social, CRM, etc.
  • Understand digital marketing platform integrations with IT systems
  • Collaborate with others regarding data standards; resolve issues that may impact marketing automation activities
  • Avid focus on best practices across the industry, ensuring we stay relevant and leverage the technologies for competitive advantage
  • Provide Eloqua and marketing automation expertise and direction to Marketing teams through consulting, documentation and training
  • Collaborate with IT to help them understand the business requirements that will determine the analysis and design of effective technical solutions
  • Challenges existing approaches to innovate and drive continuous improvement
  • Holds self and others accountable, while acting as a team player.
  • Bachelor's degree with a focus on business, sales or marketing. Advanced degree/MBD is desirable.
  • 3+ years of marketing automation/CRM or similar experience
  • Deep Eloqua technology expertise
  • Experience with
  • Thorough knowledge of marketing automation principles and practices
  • Advanced knowledge of campaign set-up and management, form development and management, segment management, reporting, contact management and lead scoring, and automated programs
  • Analytical and statistical skills
  • Basic knowledge of HTML code
  • Expertise in additional marketing platforms or functions is strongly preferred (e.g. content management, search, social media, analytics)
  • Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with business and IT teams
  • Although not an IT position, experience and a broad understanding of IT is required
Personal competencies
  • Strong work ethic –someone who doesn't need a lot of direction to do amazing things.
  • Ability to thrive in fast-paced environments
  • Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple projects simultaneously
  • Expert individual contributor with an ability to collaborate with teams across businesses, functions, and geographies.
  • Ability to simplify and effectively communicate complex concepts
If interested and qualified please send your most up to date resume in word format to Arthur at