Marketing Automation Specialist
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Marketing Automation Specialist
Ref No.: 17-05947
Location: Palo Alto, California
Position Type:Contract
Start Date: 06/23/2017
Title: Marketing Automation Specialist
Location: Palo Alto, CA
Type: Contract 

Job description

The ideal candidate has extensive experience within digital marketing and worked with the Eloqua platform for at least one year.  Candidates should have experience designing and managing marketing automation deployments, designing complex nurture programs, integrate new technology into the tool, and are comfortable both in a customer-facing consultant role as well as a project/team lead.
 
Marketing Automation (MA) Architects are cornerstones in our MA services offerings:
  • Core automation specialist and team leads for MA related projects
  • Experts in one or more platforms and technologies
  • Industry veterans, typically with a rich MA vendor or client-side background
  • Up-to-date on the latest industry best practices, standards, and new ideas
  • Experienced consultants with project management and team leading skills
  • Typically leading complex or large-scale MA projects
  • Perform MA assessments and audits for clients
Essential Responsibilities and Deliverables
 
Function Specific:   
  • Recommend and implement platform architecture to support marketing programs and achieve business goals
  • Develop and maintain logic in programs to support lead management, data cleansing, touch governance and privacy.
  • Ensure that lead management data processes between MAP and CRM are working seamlessly, and make enhancements to processing as required by business or issue resolution.
  • Serve as third-level support for platform-related issues.
  • Provide development and testing support for regular releases of Eloqua and CRM enhancements.
  • Maintain awareness of Eloqua release and patch schedules to align with internal release schedules and provide guidance on using new features where applicable.
  • Create documentation outlining developed solutions as reference for other platform team members and/or how-to guides for campaign configuration teams.
  • Act as a team lead and project manager for large scale platform projects requiring multiple team members to work in tandem
  • Coordinate with other agency resources for projects that incorporate additional services such as content/design, digital strategy, social media marketing, or data services
Critical Working Relationships
  • Internal
    • Other sub-function teams within Operations, senior leadership, account directors, sales personnel including solution developers, subject matter experts and sales, human resources, marketing team
  • External
    • Clients, prospects (during sales process if required), agencies, partners and vendors
 
Qualifications, Knowledge, and Skills
  • Minimum four years of experience administering a marketing automation platform – certification preferred but not required
  • Highly proficient in Eloqua platform integration mechanisms including Program Builder, auto-synchs, external calls, update & match rules, etc
  • Highly proficient in core Eloqua campaign automation mechanisms including campaign canvas, emails, landing pages, forms, segmentation, etc
  • Highly proficient in Eloqua data model including use of custom data objects and data integration with external systems
  • Extensive knowledge of digital demand generation, content marketing and email marketing as it relates to marketing automation
  • Knowledge of Eloqua API capabilities and use as well as Cloud Connectors
  • Knowledge of Web page design, online form data capture, HTML, CSS and JavaScript
  • Experience supporting multi-business unit and enterprise organizations a plus
  • Experience with Web analytics tools such as Google Analytics or Omniture Site Catalyst a plus
Measures of Performance
  • Internal and external customer satisfaction scores
  • Internal survey tools as it relates to team satisfaction
Personal Attributes
  • Assimilates information easily and can easily adapt to more complex information processing
  • Able to engage and excite others in their vision
  • Capable of precise communication, within tight timelines, across all effective channels
  • Interpret routine communications effectively with an ability to analyze more complex verbal information
  • Efficient about utilizing numerical data in decision-making
  • Achievement oriented
  • Tendency to be outgoing, people-oriented, and foster an environment of collaboration
  • Be nimble, move quickly to make reasonable decisions, relative to facts known at the time
  • Self-motivated and directed, with keen attention to detail