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MarTech Business Analyst
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Ref No.: |
17-05927 |
Location: |
Berwyn, Pennsylvania
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Position Type: | Direct Placement |
Start Date: | 06/08/2017 |
My direct client has an immediate need for a Marketing Technology Business Analyst who has experience with Eloqua implementations.
Title: Martech Business Analyst
Location: Berwyn, PA or Middletown, PA
Duration: Permanent
Salary: Open
Start Date: ASAP
Responsibilities
- Leverage expert-level knowledge of the Eloqua platform to strategically evolve our marketing automation capabilities
- Deliver complex projects with a focus on speed and outcomes that matter
- Deploy and maintain the Eloqua platform and related business tools in conjunction with the IT team
- Support one or more secondary digital technology platforms such as CMS, SEO, SEM, video, social, CRM, etc.
- Understand digital marketing platform integrations with IT systems
- Collaborate with others regarding data standards; resolve issues that may impact marketing automation activities
- Avid focus on best practices across the industry, ensuring we stay relevant and leverage the technologies for competitive advantage
- Provide Eloqua and marketing automation expertise and direction to Marketing teams through consulting, documentation and training
- Collaborate with IT to help them understand the business requirements that will determine the analysis and design of effective technical solutions
- Challenges existing approaches to innovate and drive continuous improvement
- Holds self and others accountable, while acting as a team player.
Qualifications
- Bachelor's degree with a focus on business, sales or marketing. Advanced degree/MBD is desirable.
- 3+ years of marketing automation/CRM or similar experience
- Deep Eloqua technology expertise
- Experience with Salesforce.com
- Thorough knowledge of marketing automation principles and practices
- Advanced knowledge of campaign set-up and management, form development and management, segment management, reporting, contact management and lead scoring, and automated programs
- Analytical and statistical skills
- Basic knowledge of HTML code
- Expertise in additional marketing platforms or functions is strongly preferred (e.g. content management, search, social media, analytics)
- Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with business and IT teams
- Although not an IT position, experience and a broad understanding of IT is required
Personal competencies
- Strong work ethic –someone who doesn't need a lot of direction to do amazing things.
- Ability to thrive in fast-paced environments
- Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple projects simultaneously
- Expert individual contributor with an ability to collaborate with teams across businesses, functions, and geographies.
- Ability to simplify and effectively communicate complex concepts
If interested and qualified please send your most up to date resume in word format to Jeremy.Sherin@mondo.com
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