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Senior Media Manager - Parsippany NJ
Ref No.: 17-05909
Location: Parsippany, New Jersey
Position Type:Direct Placement
Experience Level: 2 Years
Start Date: 06/29/2017
My client in the hospitality industry has an immediate need for a Senior Media Manager.

The Sr. Media Manager will manage a team of analysts in strategizing and implementing digital media campaigns to drive revenue to the franchise.
  • Effectively plan and manage multi-million dollar media spend in order to drive business goals and maximize profits
  • Collaborate with Brand Marketing to develop integrated campaigns across traditional, regional, and digital media.
  • Prove strategy and recommendations to SEM Analysts for optimizing performance of paid programs
  • Manage end-to-end online campaigns and identify new areas of opportunity through keyword analysis, campaign strategy, ad creative, bid management, CPC/CPA optimization and landing page testing
  • Work with internal eCommerce & IT Teams on tracking integration and testing
  • Manage and mentor SEM associates
  • Manage feeds and Meta campaigns across all brands
  • Monitor budget pacing and optimize in accordance with demand
  • Update media plans & projections across all brands
  • Work with SEM Analysts to update promotions and ensure new and terminated properties are properly marketed through paid search & feeds
  • Meet regularly with brand marketing team & review on a monthly and quarterly basis
  • Bachelor's Degree in a related field
  • Expertise in Search Engine Marketing (Google, Yahoo, Bing)
  • Expertise in online marketing conversion metrics (CPM, CTR, CPC, CPL, CPA, ROI, ROAS etc.
  • Google Certification a plus
  • Proficiency in MS Office, PowerPoint, Excel (formulas, V-Lookup, pivot tables, etc.)
  • Management experience
  • SEM & SEO experience
  • 2+ years' experience, preferably in digital marketing
  • Experience in strategizing and executing campaigns

If you are interested and qualified, please send an updated resume in word format to I'm looking forward to hearing from you!