Previous Job
Marketing Data/Business Analyst
Ref No.: 17-05825
Location: Middletown, Pennsylvania
Position Type:Direct Placement
Start Date: 06/09/2017
Title: Marketing Data/Business Analyst
Location: Middletown, PA (100% Onsite)
FULL TIME Permanent Placement
Start: ASAP
Interview Process:
Phone Interview & Onsite Face to Face Interview

Responsibilities & Qualifications

Sales & Marketing Automation:
  • Contribute to the development of the business strategy for Sales and Marketing Automation (SMA) and CRM
  • Translate business strategy and list of initiatives into a "product” roadmap for SMA and take ownership of updating and maintaining the roadmap.
  • Work cross functionally to define and help prioritize new initiative/enhancements to be implemented to deliver against overall SMA strategy and Marketing objectives.
  • Gather business requirements from all stakeholders and create formal business and functional requirements documents for development teams.
  • Partner with IT to manage approved project life cycle to successful completion and deployment.
  • Be the in-house business SME on Salesforce and Eloqua.
  • Maintain all documentation on existing and new SMA processes, including definition of KPIs.
  • Oversee SMA integrations across platforms and vendors to ensure proper data connection and data flow.
    • Ensure from a business standpoint that the integrations are working as designed.
    • Review data connection and data quality to ensure accuracy.
    • Identify integration errors and move them to resolution.
  • Develop training curriculum for SMA processes and platforms and conduct regular training for businesses to drive self-sufficiency.
  • Field and address lead routing questions and issues that may arise.
  • Business administrator for SMA platforms (SFDC & Eloqua). Manage administrative duties such as user management.
  • Create and distribute weekly, monthly, and quarterly performance reports.
  • Conduct ad hoc data analyses and performance reports as needed.

A/B Testing / Web Analytics:
  • Work closely with User Experience team and other business partners to develop an optimization roadmap, design and execute A/B and/or Multivariate tests, and report out impact analyses on optimization efforts
  • Own day-to-day website optimization functions that include creating/launching/concluding test campaigns, monitoring test results and providing updates on performance to the business, conducting final analyses of tests, complete with recommendations on pushing the winner to production and/or conducting follow-up or new tests based on findings.
  • Interface with internal business partners to identify relevant business questions/opportunities, determine analytical approach and synthesize analyses into clear actionable insights

  • BA/BS in Business, Finance, Economics, Statistics or other related field.
  • 3 – 5 years of experience in sales and marketing operations and/or CRM.
  • 2+ years of experience working with Adobe Analytics and Adobe Target (or other web analytics and testing platforms).
  • Salesforce Administrator or Developer experience a plus.
  • Eloqua Administrator or Developer experience a plus.
  • Strong analytical skills with impeccable attention to detail.
  • Knowledge of various data mining techniques to generate business insights.
  • Advanced Excel and Access skills; experience with Tableau or other data visualization tools, SQL experience plus.
  • Strong ability to identify business issues, formulate plans to resolve these issues and effectively. communicate the results to all levels of the organization.
  • Excellent written / oral communication with ability to influence all levels of the organization.
  • Ability to collaborate in a global team environment.