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Marketing Manager
Ref No.: 17-05788
Location: Brooklyn, New York
Position Type:Direct Placement
Start Date: 06/08/2017
Title: Marketing Manager 
Location: Brooklyn, NY
Duration: Permanent
Salary: DOE
Start: ASAP
Process: PS, F2F
Industry: Event Management Company

 
The Job:
The purpose of this position is to lead the online performance marketing strategy and manage all performance based traffic generation efforts in order to deliver business objectives across all brands.
 
Responsibilities:
  • Define the global online performance strategy for each brand to reach and engage new customers
  • Lead/partner with the performance agency in the development, execution, and measurement of digital marketing campaigns across SEM, Facebook, Google, Programmatic etc.
  • Coordinate asset management and on-time delivery to the agency
  • Spearhead A/B testing of ad copy and landing pages to maximize conversions
  • Define longer term SEO priorities
  • Work closely with e-commerce, content team, and PR to implement SEO recommendations
  • Monitor and pilot performance investment based on marketing calendar
  • Monitor and pilot SEM and performance based display campaigns (retargeting, RTB…)
  • Manage relationship with potential performance-based partner (MetaSearch, Affiliation) to generate traffic and sales
  • Develop affiliates portfolio
  • Manage relationship with affiliation agency to increase results
  • Drive continuous improvement in KPIs (CPC, CPA, CPV, CTR, CVR, etc.) ad reporting on a daily, weekly, and monthly basis
  • Analyze campaign results to identify actionable opportunities and improve performance
  • Go from keyword to global campaign level in the analysis
  • Define and monitor strategic keywords portfolio 
Requirements:
  • At least 5 years' experience in online performance Marketing
  • Bachelor's degree
  • Agency and account management background is preferred
  • Demonstrated successful track record in creating and executing effective search marketing programs Working knowledge of Search Engine tools (Google Adwords, Bing Ad Center)
  • Advanced knowledge and understanding of reporting tools and metrics
  • Advanced knowledge of web analytics tools (Google Analytics, Omniture, DoubleClick Campaign Manager)
 
If interested and qualified please send updated resume to vanessa.perez@mondo.com

I will look forward to hearing from you, thanks!
 
Best Regards,
Vanessa Perez