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Email Automation & Relationship Marketing Contractor
Ref No.: 17-05762
Location: Atlanta, Georgia
Position Type:Contract
Start Date: 06/26/2017

Job Title: Email Automation & Relationship Marketing Contractor
Location: White Plains, NY
Duration: 6-12 Months
Rate: DOE
Start Date: ASAP
Industry: Insurance


Position Overview
This position is our client's primary Eloqua power user in the marketing team. The position will involve campaign management with specialization in email marketing and specific hands-on, deep experience using Oracle's Eloqua platform. The successful candidate will join this high growth business on an unlimited contract role and be responsible for a range of direct acquisition and existing customer relationship marketing activity across a range of business channels including small business owners, agents and brokers. The successful candidate will report into the Sr. Director of Marketing, Direct Marketing and will help in the design and execution of various acquisition strategies via digital and print platforms.


Responsibilities
The role is responsible for customer acquisition and improving our gross written premium (Revenue) and retention rates from our existing customers.
  • Manage prospect communication flow by building responsive campaigns within the Eloqua platform.
  • Developing customized communications based on activity such as open rate, CTR and other engagement metrics
  • Develop Eloqua forms to help segment prospects and create test cells
  • Interpret Partnership and Broker channel marketing communication strategies and build into Eloqua marketing campaigns
  • Monitor and track performance in various tools such Eloqua, Google Analytics, Marchex Call Tracking platforms
  • Test cross-sell and upsell of new products to existing customers
  • Develop content and test messaging to existing customers on renewal to improve retention
  • Grow and optimize our lead partner programs through email marketing.
  • Hands on experience with dynamic email creation and set up
  • Create robust test and learn plans, develop new templates and present results
  • Strong experience with Eloqua automation from start to finish.
  • Some agency management of media and internal and external creative agencies
  • Experience using and report building in Google Analytics


Essential Knowledge and Skills
  • 3+ years building successful campaigns using the Eloqua campaign management platform
  • Working knowledge and experience using HTML and java script and setting up campaign tracking parameters is a plus
  • Digital experience: The successful candidate will be digitally savvy and should have a good knowledge of online user experiences across different types of devices.
  • This person should have strong interpersonal skills. This is a critical requirement of this role. The incumbent should be comfortable building new partnerships and adjusting their styles when interacting with different types of people.
  • This person should possess strong verbal, writing and grammar skills
  • The person should be selfless (ego in-check) and collaborative and be able to work with multiple cross functional teams
  • Some agency management of media and internal and external creative agencies
  • Two plus years' experience using and report building in Google Analytics, etc

If interested and qualified please send your most up to date resume in word format to michael.meade@mondo.com

I look forward to hearing back from you!

Talk soon,
Michael Meade