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PPC Strategist
Ref No.: 17-05635
Location: Collegeville, Pennsylvania
Position Type:Direct Placement
Start Date: 06/19/2017
Title: PPC Strategist
Location: Collegeville, PA
Duration: Full Time / Permanent
Rate: DOE

Job Description

This position will be responsible for the execution of search engine marketing strategies set by the Digital Marketing Manager and Marketing Director. This position will handle day-to-day responsibilities in pay-per-click advertising (PPC Advertising) management, audit and strategy.
The PPC Strategist will be AdWords Certified, and knowledgeable in all aspects of paid search advertising, including campaign architecture, advanced settings and configurations, ad extensions, advanced bid management, and bid automation.
The daily role of the PPC Specialist is to implement campaign management and optimization methods to improve performance of ads, keywords, and targeting to maximize results based on key performance indicators (primarily lead growth and cost-per-acquisition).

Job Requirements
  • Bachelor's degree with 2 plus years of experience in PPC management and implementation
  • Highly proficient in Excel and analytics platforms (GA and Omniture)
  • Assist in strategic initiatives as a senior resource helping with specific campaigns
  • Be accountable for landing page optimization recommendations pertaining to conversion and Quality Score optimization
  • Be able to troubleshoot and report on findings when performance is impacted
  • Must be able to work and be trusted in both an unsupervised manner as well as in a highly collaborative work environment
  • Must be passionate about all things related to Internet Marketing, be a sponge for knowledge and advocate for fresh training

If interested and able to interview, please reply back with your most updated resume!